We are already back from Milano Design Week. It has been a very interesting and enriching experience, but exhausting at the same time. As I mention on my first post, it is my first time visiting this event, and I am back amazed and full of energy with new ideas to be applied on Royito’s projects.
II have read a lot about this exhibition before I go, but I have never imagined the size and significance of it… it’s just amazing. The whole city is involved and the creative atmosphere created can be sensed everywhere. We go from Wednesday to Sunday. Assuming that two days are lost travelling, we have only three days to make the most of our visit. I set up three goals:The «Salone», Brera neighbourhood and Tortona district. It might not be the best choice, but good enough for the first time. We land in Milan Wednesday around midnight. Our apartment is near to Wagner square, a nice nightlife area with a lot of bars and restaurants (this is always a plus point for me).
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- DAY ONE (THURSDAY 13th April)… LUXURY
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After a little conflict with the tube workers* we arrive at Salone di Mobile. It is a huge exhibition with enormous pavilions of international furniture brands. After having a look to the pavilions named «classic» and «luxury», we start to be a bit desperate about the atmosphere among Arab sheikhs and Russian oils producers. Thank God, after that, we start to see modern design showcases at the third pavilion. Here a few samples of companies we love: RITZWELL (highlighted image), MONTANA, ARTDESIGN, EGOÉ, AMOSDESIGN, HELENA DARBUJÁNOVÁ OR MOGG among many others.
We return to the city centre to end our day at CARATTERI welcome cocktail, where Maurizio Bernabei shows his artisan crafted lamps in Corso Veencia (il Quadrilatero della moda).
* ATM staff (Azienda Transporti Milanes) make a fortune this week with suckers like Royito’s crew. They wait on the last station, the one that gives access to the exhibition, and they kindly let you know that the standard ticket that you use the whole day is not valid on this station. We leave the penalty fee that we receive to your imagination.
MONTANA
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- DAY 2 (FRIDAY 14th)… MADNESS IN BRERA
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The second day we visit the neighbourhood of Brera. We never imagine the amount of stores and apartments turned into showrooms that there is. It’s simply a design party along the neighbourhood. From this day, we highlight the minimalist tap of CEA, and the chairs, kitchens and living spaces of EPÓNIMO. As a curiosity, VIABIZZUNO, that provide different fittings to design your own lamp.
EPÓNIMO
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- DAY 3 (SATURDAY 15th) … TORTONA AND CRAFTSMAN OF NAVIGLY
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In Tortona district, it is interesting how traditional craftsmen like STUDIO LA CUBE)from Madrid, or artistic designs like FENOMÉNA FENÓMENA, are mixed with big brands like CARTIER jewellery and the impressive media spectacle organized around its showroom (flying Tesla included).
STUDIO LA CUBE
Generally speaking, our feelings about the exhibitions are bittersweet… We don’t have time to see everything that we intend, but we see the possibilities of our project and the exciting design and furniture community that exists worldwide.
We definitively aim to come back next year!